Elements of Effective Travel Demand Management Plans

Travel Demand Management Plans (jargon alert – also shortened to TDMP) is a term that refers to studies performed and strategies implemented in areas to reduce congestion or mitigate other traffic problems. Specifically speaking, the primary goal of the TDMP is to reduce single-occupancy vehicles during rush hours. These plans are often implemented by employers, public agencies or public-private partnerships. Through their implementation, the traffic generation and parking demand can be reduced, improving the efficiency of travel and decreasing parking needs.

We have previously studied TDMPs and found that, on average, an office building that implements the TDMP strategies will have 34-37 percent less traffic and 17-24 percent less parking on site. You can read more about our study here.

Our typical TDMP report will include the following elements:

+ Traffic analysis, which could be a separate traffic impact study

+ Parking analysis

+ Assessment of Alternative Modes of Transportation (transit, bicycle, and pedestrian options)

+ List of strategies to implement

Our list of strategies is constantly changing to reflect new options and more effective ways to provide information as well as being customized to each specific site and land use. Below is a list of some of the common items we include in our TDMPs:

+ Designate a Transportation Coordinator to

– Monitor/maintain TDMP activities

– Liaison with commuter services and local transit agency/office/administration

+ Create an Information Packet for new residents or employees highlighting alternative transportation options and programs

+ Allow flexible work hours

+ Establish a fee for parking

+ Promote carpooling or carpool services via

– preferred front-door parking spaces

– free or reduced charges for parking

+ Promote Transit via

– Real-time transit displays in lobbies or break rooms

– Discounted or free transit passes, or other incentive programs (Go-To Cars, U-Pass, etc.), to residents or employees

– New or expanded van-pool services

– “Guaranteed Ride Home” programs for emergency situations

– Appropriate signage to direct users to transit stops

– Sidewalk or trail connections to nearby transit stops

+ Promote walking via

– Connections to the trail or sidewalk network

– Vision-impaired allowances per ADA requirements

– Well-lit sidewalks

– Minimizing conflicts with vehicles

+ Promote biking via

– Convenient and safe storage, including covered parking

– Connections to nearby trails

– Appropriate signage to direct users to and from major trail corridors

– On-site locker rooms or agreements with nearby health clubs

– Repair stations and/or other types of free maintenance activities

+ Minimize the impact of trucks via

-Changing deliveries away from peak hours (7-9am and 4-6pm)

– Provide shared car or shared bicycle programs

That’s our list – any to add?